Why Abercrombie Use The Moose as Their Logo

Abercrombie Logo

If you think Abercrombie was originally intended for cuties and girly outwear, think again. David Abercrombie loves the outdoors. The Abercrombie Moose is the logo for Abercrombie and Fitch - it was chosen to showcase the spirit of Abercrombie and the outdoor appeal of their clothes. Think of the “hunter” outfit and “camping” goods to get an idea of what they sold before. Hint: In 1917, The Abercrombie Store at Downtown, New York had the finest gun department in the world. They even had a basement with an armored rifle range to test their vast collection of guns.